Nursing a spiced rum in the early hours, contemplating life, I was lucky enough to see three shooting stars. You don’t get that at a Novotel on the outskirts of Birmingham.

Away from the main headlines widely reported, chunking up the strategy into individual pledges reveals many interesting things the Government has said it will do - and allows you to identify what’s specific to your interests.

Data mining helps us see how UK universities are communicating about their REF2021 results.

Thursday 12 May 2022 saw the public release of Research Exellence Framework results (REF2021) - eagerly awaited by the Higher Education sector, but likely met with indifference and even confusion by the wider world, given the complexity.

I was interested in how universities were approaching their communications, especially given every institution would jostling to make themselves heard above the noise of hundreds of press releases, videos and social media posts.