Getting you from


data scared to data sensational

Whetstone Communications is a unique consultancy founded by Alex Waddington, an award-winning communications, PR and external affairs professional with over two decades of experience.

Alex’s innovative approach to using textual and numerical data in corporate communications and PR practice was recognised in 2025, when he was named on the Impact 50 list of independent practitioners.

Our innovative and curiosity-led work spans:

  • data literacy training for communications and PR teams and agencies

  • data deep dive digital audits (especially social media)

  • how to use data to find and show your impact

  • data storytelling and data story ideation

  • effective data visualisation

  • using AI for data analysis.